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Posts Tagged ‘Scott Schwartz’

Ad Guys Just Talking, Part III: Some Thoughts on the Third Screen

Alas, the roundtable (well, minus table) chat between PSFK’s Piers Fawkes, Huge creative director Ross Maupin and MEC’s Scott Schwartz concludes with a discussion on, yes, mobile advertising, which we’re hearing would break through since at least 2005. But has it? Well, according to the IAB, brand marketer mobile budgets have skyrocketed 142 percent since 2011, so just maybe. Anyhow, now that they’ve discussed Advertising Week and Publicis-Omnicom, let’s let the lad wind things down with a little chat about the third screen (or is it fourth now?).

 

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Ad Guys Just Talking, Part II: Does the Omnicom-Publicis Merger Make Sense?

And so, the conversation continues between PSFK CEO Piers Fawkes, MEC’s Scott Schwartz and Huge creative director Ross Maupin, who follow up yesterday’s chat about the importance of Advertising Week by discussing the elephant in the room that is the Omnicom/Publicis Groupe merger. Is it good or bad for the industry? Does it make sense? Well, let’s let the lads weigh in. Note: The overall conversation between our participants actually lasted well over 30 minutes, but seeing as it’s all short attention span theater nowadays, we’re offering up quick soundbites for now. Who knows, maybe we’ll have extended versions to come as they had plenty to say, but for now, on with the show.

 

Ad Guys Just Talking, Part I: Do We Need Advertising Week?

Alas, it’s that time of year again when the industry converges on New York City for Advertising Week (damn, time flies). So, to help kick off the event, we gathered a few folks from the creative, media and publishing sides last week in our Mediabistro studios to discuss the weeklong festivities (as  well as various other non-Advertising Week-related industry issues). Those taking part in the lively, free-flowing chat include PSFK founder/CEO Piers Fawkes, Huge creative director Ross Maupin and Scott Schwartz, senior partner, integrated planning at MEC.

The topic of this particular conversation was, yes, Advertising Week, including if its actually still worth attending and if so, what our participants are looking forward to at this year’s event. Tomorrow, the lads discuss the elephant in the room that is the Publicis-Omnicom merger. Stay tuned.

Monday Odds and Ends

-You might’ve seen this by now, but Newsweek is hyping the return of Mad Men with a retro makeover. link

-TracyLocke has expanded into India with the help of DDB Mudra Group. link

-Members-only shoe shopping site Sole Society appointed RPA as its digital media buying/planning AOR.

-Meanwhile, New York-based shop the watsons was named AOR for Manhattan casual dining chain, fresh&co.

-Ten-year TBWA\Chiat\Day vet Dana Markee and BBDO NY alum Tim Wettstein have joined Perry Fair & Co. at JWT Atlanta as creative directors (promo shot above).

-UM alum Scott Schwartz joined MEC North America as senior partner, engagement planning.

-Are these tomorrow’s young guns? link

-A new study says the internet accounts for 4.7 percent of the U.S. economy. link

-Daniel Strange, director of Funny or Die series Between Two Ferns among other things, signed to the roster of bi-coastal prodco, Uber Content.