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Posts Tagged ‘Steve Cokonis’

W+K NY Celebrates Arrival of College Football Playoffs for ESPN

W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign — which launched back in August with “Different Ways In” — with two new spots promoting the College Football Playoff on ESPN: “New Year’s Spread” and “Playoff Ride.”

In “New Year’s Spread” (featured above, in its 60-second version) W+K New York displays some truly impressive game day spreads, including a Rose Bowl stadium made out of hors d’oeuvres and a Sugar Bowl cake. The ad ends with the voiceover, “Six classic bowls, two playoff games: all in 36 hours on ESPN. New Year’s will never be the same,” followed by the “Who’s In?” tagline. “Playoff Ride” takes a different approach, focusing instead on the agony of defeat. To visualize this the spot shows two walls closing in on a series of televisions showing college football games. Gradually, the televisions are crushed, representing teams being eliminated, until only four are left. 30-second versions of both ads will be broadcast in anticipation of the College Football Playoff on ESPN, with the 60-second extended versions living online. Stick around after the jump for “Playoff Ride” and “The Making of New Year’s Spread.” Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign

You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may have been copywriter/art director Eric Kallman‘s last writing effort for the brand (didn’t he jump to BFG9000 already?), is it. Here, a sea captain with the worst fake facial hair since Theo and Cockroach on The Cosby Show charms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.

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