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Posts Tagged ‘Susan Gianinno’

Publicis Groupe Forms New ‘Mega Region’

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We can’t say that the term “mega region” is embedded in our lexicon, but that’s what they’re calling Publicis North America, the new entity that combines Publicis USA and Publicis Canada to create the largest Publicis Groupe region outside of the holding company’s hub in France.

Eleven-year Publicis vet and Publicis USA boss Susan Gianinno has now assumed the role of chairman of the newly expanded region, focusing on global/regional clients and “priority global initiatives” while working in tandem with recently appointed Publicis Worldwide CEO, Arthur Sadoun. Along with her new chairman role, Gianinno will also be heading to Harvard next for a one-year fellowship. Meanwhile, Andrew Bruce, who has spent the last 15 years at Publicis Canada, where he most recently served as president/CEO, will now take on the CEO post of the newly formed Publicis North America.

Regarding the new moves, Publicis Groupe chief Maurice Levy says in a statement, “This is a wonderful and very prestigious appointment for Susan and for us. I am personally very proud of her and expect that she will bring even more to our people and clients during, and after, this experience. I am sure that under this new team leadership, Susan and Andrew, this new mega region will generate great work for our clients and formidable growth.”

 

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Publicis NY, Kaplan Thaler Merge

We’ve been hearing about it since 11:30am EST, which was when tipsters were saying Publicis USA chairman/CEO Susan Gianinno just informed staff, and now it’s been made official. Publicis New York and 15-year-old Publicis Groupe sibling Kaplan Thaler Group are joining forces to form, you guessed it, Publicis Kaplan Thaler. The new, NYC-based entity will house over 650 employees and is now the U.S. flagship agency for the Publicis worldwide network.

As far as leadership goes, Publicis Kaplan Thaler will be led by chairman Linda Kaplan Thaler, CEO Robin Koval and Rob Feakins, currently president/CCO for Publicis New York who will now continue in that role while leading creative for the expanded entity. In a statement, Gianinno says, “Publicis Kaplan Thaler will build on the strong performances of Publicis New York, which includes the successful integration of digital agency Modem, and the Kaplan Thaler Group, to create a more dynamic New York base. Publicis Kaplan Thaler is poised to lead the change for its clients and the industry.”

By early next year, Publicis Kaplan Thaler, which has a combined client roster that includes P&G, Citi, P&G, L’Oreal, Nestle, Merck, Pfizer and Wendy’s, will be moving into its new location. According to spies, all staff will be moving to 1675 Broadway, though we’re still getting confirmation on that.