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Posts Tagged ‘Susan Sarandon’

Barton F. Graf 9000, Psyop Charm with ‘Clash of Clans’ Anthem Ad

Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”

The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Susan Sarandon, Psyop Spread Malaria Awareness with ‘Nightmare: Malaria’ Game

This past Tuesday saw the release of the first game developed by production company Psyop, “Nightmare: Malaria.” Susan Sarandon lent her vocal talents to the game, developed in partnership with Against Malaria Foundation, for the iOS and Android operating systems. “Nightmare: Malaria” hopes to draw attention to the malaria epidemic that claims around one million lives a year, around 70% of them children under five; and that much of this can be prevented with insecticide treated mosquito nets. But don’t think this is another public service advertisement masquerading as a gaming experience.

“This is not another advergame,” said Brian Kehrer, Technical Director of “Nightmare: Malaria. “We focused our efforts on creating a visually rich and enjoyable, if disturbing, experience.” Kehrer, co-founder of Muse Games, was brought in to help Psyop develop their penchant for visual storytelling into their first ever video game. While at Muse, he helmed the award-winning Guns of Icarus Online.

In “Nightmare: Malaria” the player is dropped “into the bloodstream of a young girl infected by malaria. Players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way.” While I can’t say anything about the gameplay, not having played the game yet, the trailer hints at striking, occasionally disturbing visual design — not surprising coming from the Emmy-winning Psyop.

The game was inspired by a Susan Sarandon-narrated PSA created through Psyop’s non-profit initiative, Establishment for the Greater Good, called “Nightmare.” In fact, “Nightmare: Malaria” borrows footage from the PSA for its trailer. If you’re interested in playing the game, you can download it for iOS or Android. And if you’d like to donate to help stop malaria, you can do so here. Stick around for “Nightmare” and credits after the jump.  Read more

DHL Delivers Manchester United Stars to the World

One of the biggest benefits of sponsoring what is arguably the world’s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn’t Manchester United’s main partner (insurance company AON is actually what takes up the most space on the team’s jerseys), a new campaign from 180 Amsterdam that continues the brand’s “Speed of Yellow” mantra finds Man U stars wearing slightly altered uniforms.

180 Amsterdam ECD Al Moseley says in a statement that the spot for DHL is, “Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.” As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U’s biggest stars including Wayne Rooney, Ryan Giggs, Nemanja Vidić, Park Ji-Sung,Chicharito’ and coach Sir Alex Ferguson.

A second spot that sheds (bright yellow) light on DHL’s various partnerships features the brand’s speed of delivery racing Formula 1 drivers. And, just like the first, it’s scored with DHL’s theme, “Ain’t No Mountain High Enough.” So, how do you think this compares to UPS’ recent logistics TV spots? Credits, and that terrible “Ain’t No Mountain High Enough” sing-a-long from the 1998 Susan Sarandon/Julia Roberts comedy Stepmom for your immediate gratification after the jump.

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Bartender Plays Ping-Pong to Get His Teeth Back

In 1995, Jamie the Bartender from Brooklyn lost nine of his teeth in a car accident. For what must have been a difficult 16 years, Jamie probably lost all hope at regaining his smile. $35,000 for a new grill? How’s a bartender from Red Hook supposed to come up with that kind of cash? Dentists be damned!

But, Jamie may have a found a solution to regain his choppers. With the help of two Dentsu creatives (who we’re guessing are ACDs Todd Eisner and Matt Bottkol), Jamie is holding a 15-hour ping-pong session next Saturday at B61 Bar starting at 1 p.m. with the goal of raising the 35 large he needs. All challengers welcome, including Susan Sarandon if she doesn’t wuss out. My, Jamie looks stunning those Adidas duds, doesn’t he? Imagine how much better he’d look with a full smile to go with it. C’mon, Brooklyn, let’s play some pong!