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Posts Tagged ‘Tom Siebert’

Friday Morning Stir

 

morsekode1

-The Effie Awards has announced its 2014 call for entries via an effort created by Atlanta-based agency, 22squared. link

-Minus review, TDA_Boulder has been named the first-ever agency of record for Charles Medley Distillers Kentucky, which has resurrected Medley Bros. brand of Kentucky straight bourbon whiskey. An undisclosed budget will go to product design, online promotion and B2B collateral. Expect first work to break in fall.

-Creative agency Nomads has hired Dare alum Jon Haywood as its new head of strategy. In turn, Haywood will lead the day-to-day running of Nomads Amsterdam’s planning operations.

-Creative agency Morsekode has moved from Bloomington to downtown Minneapolis (image above).

-Though it’s after the fact, our pal Tom Siebert penned 40 reasons to skip out on Advertising Week a couple of days ago. link

-Horizon Media has launched its new branded content division, Bungalow Horizon, which marks a joint venture between Horizon Media and Bungalow Media + Entertainment. The new entity will develop, produce, and distribute branded content across all media platforms including television, film, live events, and digital media.

-First quarter One Show Interactive finalists have been announced. Deadline’s been extended to Oct. 14, enter here. link

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Siebert Leaves HUGE for Digitaria

After a year spent serving as communications commandent at Brooklyn-based, IPG-owned shop HUGE, Tom Siebert is now headed to the West Coast to serve as VP of communications at JWT-owned Digitaria. Despite sounding like a midtown Manhattan nightclub from the late 80′s/early 90′s, the San Diego-based Digitaria houses over 100 employees and counts clients including the NFL, Comcast and DreamWorks Animation.

Siebert tells us, “JWT seems ardent about putting Digitaria in the room for anything they’re doing, and the top execs realize that digital must be at the center of everything (or at least part of the conversation — let’s face it, there are some brands where digital might not be the way to lead).  I came to the right place at the right time, believe me.”
Prior to HUGE, Siebert spent 2 1/2 years at Initiative and helped create the concept for the shop’s award-winning Mad Men integration with AdAge. During his career, Siebert also was on the communications side at Havas unit MPG and was an editor-at-large at Mediapost for a time.