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Posts Tagged ‘Tommy Cottam’

TBWA Celebrates a Day of Sun for Jimmy Dean

TBWA/Chiat Day, LA has a new series of online spots in their ongoing campaign promoting Jimmy Dean’s new lunch and dinner offerings.

Some wondered, when Jimmy Dean announced the move into the instant lunch/dinner market, whether the brand would retain its recognizable sun character due to its association with the morning. But the brand is leaning on its mascot as much as ever, explaining its continued presence with a new series of online spots tracking him on characters across the country and throughout the day.

In “Slow Roast Shuffle” (featured above), he’s dancing up a storm while promoting Jimmy Dean Pulled Pork. Things get over-the-top pretty quickly and his dance partner can’t exactly keep up, as TBWA/Chiat Day stretch the character into some cartoonish territory. Other spots are slightly more down-to-earth, with the sun dropping change into parking meters, giving out free lunch at baggage claim in an airport and riding off into the sunset. All the videos are hosted on a website where you can also track the sun’s progress on the “Sunniest Day,” which Jimmy Dean says was yesterday.

Despite TBWA’s best efforts, the character, so long associated with breakfast, seems a little out of place in these scenarios (and past the AM). With time we’ll see if these are just growing pains or if the character continues to feel awkward promoting meals past breakfast. Read more

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The ’90210′ Casting Call Continues for Old Navy

 

Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.

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