TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tony Effik’

We Hear: Singh Out at Modem?

Well, if our sources are correct, it looks like the strategy & analytics department at Publicis Modem is taking another hit as we’ve been told that senior analyst Amy Singh, who’s been with the agency for just over a year, is leaving next week. Singh’s departure, if legit, comes just three months after Modem NY’s SVP, strategy & analytics Tony Effik called it quits (and eventually wound up at R/GA).

Sources say following Effik’s split (as well as  digital measurement & analytics VP Bill Seely’s two months earlier), Singh stepped up and helped manage the strategy & analytics department at Modem, working with clients like Sanofi and General Mills in the process. Prior to PM, she held similar positions at Razorfish and Undertone. We’re double-checking for confirmation from our Modem contacts and will update when we get it.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Modem Alum Effik Lands at R/GA

A month after parting ways with Publicis Modem (like many others before him), Tony Effik has found a new gig as managing director of R/GA’s media & connections department. What does that mean, exactly? Well, Effik will obviously be involved in helping grow the agency for the digital age’s media capabilities and he will also work with R/GA’s digital, strategy and creative teams to integrate paid, owned and earned media for clients.

During his time at Publicis Modem, Effik worked on both sides of the pond, first as chief strategy officer in London for nearly four years then as SVP, strategy & analytics in New York for just over a year. During his career, he’s also had planning gigs at both JWT and M&C Saatchi’s London offices.

 

Sad Tip of the Day, Publicis Modem Edition

Just minutes after we asked if Michael Aubrey and Tony Effik were still at Publicis Modem (they’re not), we received a handful of tips to follow up our post which gave us an odd sense of deja vu and informed us the pair were not alone. Sigh, more realigning we suppose, but this one (and yes, it seems like it’s accurate for the most part) takes the cake: “Modem NY has involuntarily lost Michael Aubrey, Tony Effik, David Boxser, Jessie Perlin, Lindsay Kaplan, Ashton Moskowitz, Jonathan Goldberg, Erick Gaston, Vina Lam, [VP/ACD] Jeff Prybolsky, Jane Barandes. One lonely ACD copywriter is the highest level creative on the entire General Mills business outside of Patrick Clarke. There is literally no one running the project management department nor the technology / flash department.”

We Hear: Are Aubrey, Effik No Longer at Publicis Modem?

You know, we hate getting runarounds and this is just the case regarding two Publicis Modem executives named Michael Aubrey and Tony Effik, who a few tipsters have been telling us since Monday are no longer with the agency. Aubrey served as VP, director of marketing at PM for four years (and spent nearly 10 years at McCann) while Effik returned to the agency after spending some time spent teaching at Miami Ad School’s UK branch and working with the IAB. Prior to that, Effik spent four years as CSO at Publicis Modem Multiple direct calls have been left unanswered or maybe they were just out to lunch. We’ll keep you posted.