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Posts Tagged ‘Trevor Gureckis’

DDB NY Launches ‘The Girl Who Couldn’t Cry’ for Water is Life

Yesterday, DDB New York launched a follow-up to last year’s “Kenya Bucket List” for Water Is Life entitled “The Girl Who Doesn’t Cry.”

The 1:20 spot examines the difficulty of life without adequate drinking water, utilizing the realization that dehydration can prevent the body from producing tears. DDB New York tells the story of a girl born into a brothel, who picks through a landfill, watches her brother die, and is forced to marry underage. Despite the tragic events of her life the girl is unable to cry, due to dehydration. While the story can tend toward the melodramatic at times, the excellent production and editing help make the spot emotionally affecting — a thoughtful examination of how living without drinkable water can make an already difficult life worse. Stick around for credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

McGarryBowen Shows Off Verizon’s Tech Solutions with a Little Help from Philip Glass

We’ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called “Powerful Answers” actually marks the wireless carrier’s first ever corporate branding campaign. Set to the sounds of legendary composer Philip Glass, Verizon veers from the usual Wireless and/or FiOS promotion to, according to parties involved, “showcase tech solutions that no one knew they did.” As you can see in the spot directed by Park Pictures’ Lance Acord above as well as the anthem clip below, some Verizon folks are lab rats whose tech prowess translates into solutions for medical emergencies just as easily as they could the classroom. We didn’t know there was side to them, but hey, you learn something new every day. Exhaustive list of credits after the jump.

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