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Posts Tagged ‘Tyler Whisnand’

Apple Officially Takes More Ads In-House

The strained relationship between Apple and TBWA\Chiat\Day has reached a new stage.

Two months after unflattering email exchanges between Apple’s head of marketing and TBWA’s Media Arts Lab surfaced as part of the extended Apple vs. Samsung copyright battle, Bloomberg was the first outlet to report that the company will now be creating more (if not all) of its TV spots in-house.

An Apple spokesperson reminded Bloomberg that the internal team, which “includes at least two people Apple hired away from Media Arts Lab”, is responsible for recent spots like this one:

The shift has been in the works since early 2013, with Apple deciding to take control of more production duties and build up its own team rather than search for a new agency.

Other outside hires include at least two higher-ups from Wieden+Kennedy: Tyler Whisnand and Bill Davenport.

No one at MAL–which recently went through some staffing changes of its own–offered a comment to Bloomberg, so the current and future status of the partnership remains unclear. 72andSunny CEO John Boiler did weigh in, however, calling the company’s decision to hire from within MAL “…an indication of some seriously broken trust.”

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Where in the World is Tyler Whisnand?

It all started yesterday when a simple, yet vague tip came in saying, “Tyler Whisnand to Apple,” and the road has been long and winding since. If you don’t know the name, Whisnand spent the last six years at W+K Portland, serving as creative director on Levi’s and Nike, helping lead efforts on the “Go Forth” campaign for the former brand and spots like Tiger vs. Rory for Nike Golf from the beginning of the year. Well, we checked with W+K, which told us that Whisnand, much to our surprise, actually left the agency earlier this year to assume a creative director position at TBWA\Media Arts Lab on, what else, Apple–though you wouldn’t know it judging from the bio on his site.

Anyhow, we’ve checked in with both Apple PR and \MAL on Whisnand’s status and are awaiting some clarification. During his time at W+K, meanwhile, the senior creative also served as co-director alongside Hal Curtis of W+K’s in-house ad school/”League of Shadows,” W+K12. The W+K camp tells us, “we [were] very sad to see him go—he was definitely beloved here.” During his career, Whisnand also held creative roles at the likes of KesselsKramer, Ground Zero and Y&R NY. Hopefully we’ll get some updates on this shortly and try to sort this out. Stay tuned.

Tiger Woods, Rory McIlroy Play Nothing But… Hole for Nike

After the Tiger Woods sex scandal broke, it was a bit surprising that Nike stayed loyal to the face of its golf line. But, by offering 23-year-old phenom Rory McIlroy a 10-year $250 million contract, is it possible that Tiger’s days may be waning? At the very least, Nike Golf is no longer dependent on the success of Woods to carry its brand for the next decade.

A new spot from W+K finds Tiger playing the “old guy,” challenging McIlroy to a chip shot contest reminiscent of McDonald’s classic Michaell Jordan/Larry BirdNothing but Net” campaign from the early 90s.  “No Cup is Safe” depicts Tiger as the wily veteran, with Rory as the new, young face of the PGA nipping at Woods’ heels. To be honest, it’s a bit uncomfortable to watch, as I’m sure it was for Tiger to shoot it. The sun may be setting all too soon on Tiger’s career, while Rory’s is just beginning. Perhaps Tiger offered some advice to Rory on set, some advice that no one bothered to give him 14 years ago when he was in the same situation as Rory is now.

It’s hard to see this spot as anything other than a “passing of the old guard,” which is probably what Nike asked for. It’s cute, but full of sadness and hope at the same time. Perhaps I’m making this a bigger deal than it actually is, but, as a fan of both athletes, it’s hard to imagine a world where these guys can coexist at the top of the professional golf ladder. Credits after the jump.

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W+K, Levi’s Proclaim ‘Now is Our Time’

Is it just us or does the tagline for Wieden + Kennedy’s next phase of the “Go Forth” campaign for Levi’s remind you of Justin Timberlake‘s cringe-worthy line in The Social Network? Whatever the case, the parties involved are back with a new, anthemic (and very oddly timed) campaign about “building a new and better future” that of course also promotes the Levi’s fall collection.

This time, the words of Charles Bukowski replace Walt Whitman‘s as the poetic narrative and the scene shifts to Berlin in this 60-second short film directed by Ralf Schmerberg. It’s not just about American pride anymore, folks, though the idea and imagery basically appears the same. Below, you can check out the Berlin-based collaboration between W+K Amsterdam and artist Alexandre Farto that officially kicked off the campaign last month. Peep film credits after the jump and check out the Facebook component here.

 

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