PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Yvette Cobarrubias’

twofifteenmccann Invites You to ‘Leave Your Limits’ for Forza Horizon 2

twofifteenmccann has released a live action trailer for Xbox One open-world racing game Forza Horizon 2.

Like a lot of live action trailers for games, the 90-second spot attempts to capture the feeling and excitement of the title in a live action format that captures viewers attention. “Leave Your Limits” opens with a nostalgic look at an electric slot car track. When one of the cars breaks through a wall rather than sticking to the track, the film shifts focus to cars speeding down a highway. The remainder of the spot uses racing footage of cars both on and off road, emphasizing the aspect that makes the game unique, the freedom its open world affords players.

“Leave Your Limits” finds a playful way to promote the game which should have fans ready for the September 30th launch while also piquing the curiosity of casual viewers. Appropriately enough, the spot is set to the song “Prisencolinensinainciusol” by Adriano Celentano, which is sung entirely in gibberish.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Martin, Benjamin Moore Scare the Crap Out of Contractors

Some good Halloween fun for you today…

Martin Agency client Benjamin Moore, and Tool director Jason Zada wanted to show that their Ultra Spec 500 paint goes on quick to get the project finished when you need it most — like when you’re scared shitless.

So they gave a group of painters a nightmare assignment: painting a wall in a “haunted” hotel. Upon arrival, the painters are told that “Years ago people with mental diseases were kept here for a period of time.” Once they start working, Benjamin Moore starts making all kinds of spooky things happen: strange noises, a rocking chair moving on its own, a chandelier rocking back and forth. “I don’t fool with no ghosts,” says one perturbed contractor.

The prank reaches its climax when the lights go out and a woman dressed as a ghost emerges, screaming. Predictably, the contractors freak out before the elaborate hoax is revealed. Their reactions are pretty priceless, and you’ve got to appreciate a prank like this in October. That the painting job was never finished does take away from the spot’s supposed intention, although most people probably won’t notice. There’s more horror-styled fun at Benjamin Moore’s “Scary Good Job” website, where contractors (or just people who need a lot of paint?) can enter to win a 500-gallon supply of Ultra Spec 500.

You can check out the “Testimonials” video after the jump, in which painters share their own horror stories of “nightmare” jobs. Credits follow. Read more

Notorious Web Foes Come to Life in Webroot Effort

Nigeria messages, male enhancement spam,, singles in your area links: Three of the most well-known and annoying culprits when it comes to plaguing our inboxes and social networks while potentially spreading viruses. To address these web threats in a somewhat clever way and promote  internet security software brand, Webroot, at the same time, Boulder-based TDA has come up with a series of ads that include the tagline, “Don’t Let Bad Links Happen to You.”

Out of the three, which were all directed by Epoch Films’ Michael Downing, we particularly like the defensive “Nigeria” clip above, though the weepy “Single” spot starring some lovely, emotional ladies takes a close second. Check it out along with credits and the third spot, “Bigger,” after the jump.

Read more