TBWA Sets One Up Just For Adidas

TBWA is building a separate shop for one client. The new agency, called Riot, will work specifically on Adidas’ global digital business. The shop will be led by superstar Colleen DeCourcy who will relocate to Amsterdam for the position. The team will consist of various talents from across the Omnicom and TBWA spectrum.

Adidas is yet another company that was looking to consolidate their business. Adidas TBWA over Avenue A, Droga and Isobar. Despite TBWA taking home this big interactive fish, 180 (part of the TBWA network) lost the running business to iris worldwide.

So, what does that leave little ol’ 180LA with? Well, they’ve still got cleaning products brand, Seventh Generation, having just launched a new campaign called “Show What’s Inside.” They’ve also got a little bit of the Sony Electronics business. It seems to us that 180Amsterdam is sailing along just fine and dandy, but LA? Perhaps, they are getting the short end of the stick.

[source]

More: TBWA Loses Their Lion

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.