TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

That Performance Fleece Doesn’t Sell Itself

OldNavySweatshirt.jpg

Word on the street is that Old Navy has fired their in-house Creative Director, Landis Smithers. (and by “on the street”, I mean the AS tip box).

This is “To the joy and relief of most staff” as per anon tipster. Though Adrant had some interesting things to say about Mr. Smithers, so that sentimic seems like it could be spot on.

Rumor also has it that Old Navy has notified the staff that they are looking to ditch the small shop Chandelier Creative (NY) in favor of a larger agency soon, but have not said where they are headed just yet.

It only makes sense that they’d be taking a new direction. Sure the ads have become more cheeky, but that hasn’t translated into sales. Their “fashion” has become more expensive and recent articles have noted the decline in their sales, as much as 6% in April.

It will be interesting to see how they try and reshape the face of Old Navy yet again. Or will it?

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!