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The AgencySpy Advertising Index


Percentage that spending on advertisements – from local classified ads to major campaigns in national media – plunged between 1929 and 1933: Estimated at 50-60%

Percentage that ad spending fell in 2002: 9.8%

Advertising as an average percentage of GDP since the 1920s: 2%

Estimated number of employees laid off from the ad industry since the current economic crisis to date: 6,624

Number of estimated layoffs for holding company IPG: 2,000 to 3,000

Dollar number of damages for which Steve Dworin, sued former partner Donny Deutsch, and Linda Sawyer CFO of IPG’s ad agency Deutsch in 2006: $56 million

Amount of money taken in by an 82-year-old businessman during a recent Ponzi scheme gleaned largely through ads in Catholic newspapers: $17 million

Year in which the first lawsuit was brought by an advertising agency against an advertising blogger: 2006

The estimated percentage change of declining growth of advertising spending on search engines from 2008 to 2009: 30.4%

Estimated number of years that it would take Twitter to catch up to the current user figures of Facebook (if the latter stopped growing today): 37 years

Number of brands in the top 100 Twitter users (not including media properties such as The AP or The Onion): 3

Number of articles written by Adweek that mention David Lubars: 324

Number of times that the BBDO Wikipedia page has been viewed during 2008: 68,131

More: Reading List: Numerati: What’s Your Number?

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