TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The AgencySpy Advertising Index


Percentage that spending on advertisements – from local classified ads to major campaigns in national media – plunged between 1929 and 1933: Estimated at 50-60%

Percentage that ad spending fell in 2002: 9.8%

Advertising as an average percentage of GDP since the 1920s: 2%

Estimated number of employees laid off from the ad industry since the current economic crisis to date: 6,624

Number of estimated layoffs for holding company IPG: 2,000 to 3,000

Dollar number of damages for which Steve Dworin, sued former partner Donny Deutsch, and Linda Sawyer CFO of IPG’s ad agency Deutsch in 2006: $56 million

Amount of money taken in by an 82-year-old businessman during a recent Ponzi scheme gleaned largely through ads in Catholic newspapers: $17 million

Year in which the first lawsuit was brought by an advertising agency against an advertising blogger: 2006

The estimated percentage change of declining growth of advertising spending on search engines from 2008 to 2009: 30.4%

Estimated number of years that it would take Twitter to catch up to the current user figures of Facebook (if the latter stopped growing today): 37 years

Number of brands in the top 100 Twitter users (not including media properties such as The AP or The Onion): 3

Number of articles written by Adweek that mention David Lubars: 324

Number of times that the BBDO Wikipedia page has been viewed during 2008: 68,131

More: Reading List: Numerati: What’s Your Number?

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!