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The Audi S8 Will Make Pedestrians Suspect You’re a Criminal

Debuting tonight during the Giants vs. Cowboys NFL season kickoff, the above 60-second spot from Venables Bell & Partners titled “Suspect” marks the first time Audi is introducing its full line of S models to the U.S.

Despite the YouTube commentariat noting that the S8 is too overweight to be race-engineered, an accusation that sounds plausible though I am too unfamiliar with racing to confirm or deny the validity of it, Audi has selected the campaign tagline “Heighten Every Moment” to describe the intensity that waiting in your car for your girlfriend to pickup coffee will undoubtedly provide. Yes, most passerby will assume you stole the S8, and may have your sights set on that armored car as well. Just don’t be a minority driving the S8 (especially in Arizona), or you’ll most likely be shot by a rent-a-cop with a transistor radio.

Audi is also pleased to announce today that it will be returning to Super Bowl advertising for the sixth consecutive year in early 2013. Watch this year’s spot, “Vampire Party,” here and view credits for “Suspect” after the jump.

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Erich Pfeifer & Tyler Hampton
ART DIRECTOR: Matt Miller
COPYWRITER: Matt Keats
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Mandi Holdorf
PRODUCTION COMPANY: Furlined
DIRECTOR: Adam Hashemi
DIRECTOR OF PHOTOGRAPHY: Toby Irwin
EXECUTIVE PRODUCER: Eriks Krumins
PRODUCER Pete Vitale
Editorial Company: The Whitehouse
Editor: Russell Icke
Assistant Editor: Shane Reid
Producer: Joanna Manning
Music: House of Hayduk
Composer: Mads Heldtberg
Sound Design: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Sound Designer(s): Eddie Kim, Rommel Molina
Audio Mix: Lime Studios
Mixer: Loren Silber
Asst: Lindsey Alvarez
EP: Jessica Locke

VFX:
Managing Director – Ben Hampshire
Executive Producer – Sue Troyan
Lead Flame Artist – Gareth Parr
Flame Assist – Margolit Steiner
Additional Flame Artists – Gizmo
VFX Producer – Arielle Davis/Jordan Sharon

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