TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Church of England Tackles Product Placement Issue

Church_Of_England_Logo.jpg

The UK’s Department for Culture, Media and Sport (DCMS) has turned to some holier advisement as part of its 8-week consultation on whether to allow product placement on the telly.

Brand Republic reports that The Church of England has offered its own submission to the consultation, which was launched by Culture Secretary Ben Bradshaw on November 9th after the government outlined support for product placement in September following decades of opposition.

The Church’s POV in a nutshell? Product placement won’t work, as the original ban is part of “a general convention enshrined in broadcasting history” and that easing regulations would blur the lines between editorial and commercial messages. According to BR though, ad revenue is taking a hit and commercial broadcasters would welcome a bit of product placement to generate new income. The consultation closes on January 8, 2010.

More: “UK Scribe Dreading Product Placement Invasion

Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!