The Martin Agency Wins Expedia Account

Four months since it had Ark Advisors facilitate its agency review, which included big name contenders like Goodby, Expedia has finally settled on The Martin Agency as its AOR.

The Richmond, VA-based agency will handle the usual broadcast, print, radio and digital efforts but not PR and media for Expedia, who reportedly shelled out $60 million for marketing last year. Now one can only wonder what kind of dilemma Martin Agency CD Andy Azula will face when booking flights.

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