The New Face Of Calvin Klein Undies: Eva Mendes

Eva Mendes is the new face of CK underwear for the launch of their new campaign, “Seductive Comfort.” She will also be featured in a new Calvin Klein fragrance campaign that also launches in the fall. Don’t recognize the face? Eva has been in “Training Day,” and “Hitch,” as well as, last year’s favorite crash and burn film,”We Own the Night.” Don’t matter none. The lady is super hot.

Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear said:

“Seductive Comfort is our new collection of bras which offer the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort. Eva’s universal appeal will enable us to communicate this new launch to our worldwide audience.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.