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The NY Lottery Grinds with Dead Presidents at a Beach Party

And so, we move from the undead to dead presidents in DDB’s latest bizarre spot for the NY Lottery, one that suggests winning the “Cash Blast” scratch-off game means an instant beach party with your pals Washington, Lincoln, Hamilton, Jackson, Grant and Franklin. In fact, should you win millions playing the odds at your local convenience store, it probably would be a pretty good idea to hire impersonators of these presidents/forefathers to join you in celebration as you flaunt your cash to the legions of friends you just bought. They say “money can’t buy happiness,” but “they” are a bunch of jealous poor people who haven’t had Abraham Lincoln throw up on a techno DJ at one of their soirees.

Any guesses as to what Ulysses S. Grant is smoking when he walks by camera? If you invite an Alexander Hamilton impersonator to your shindig, are you duty-bound to also invite an Aaron Burr impersonator to see if things heat up? More importantly, will giggling at a lottery spot about a pretty generic scratch-off game make you want to play it? Credits after the jump.

Agency: DDB Worldwide
CCO: Matt Eastwood
Group CD: Rich Sharp
CD: Mike Sullivan
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak

Production Co.: @radical media
Director: Dave Meyers
EP: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Line Producer: Angie Revell

Editorial Co: Fluid
Editor: John Piccolo
Assistant Editor: Dan Ratcliff
Executive Producer: Laura Relovsky

Post-production Co.: Fluid
Flame/Online: Wes Waldron

Color Grading: Co 3
Colorist: Tom Poole

Mix: Mr. Bronx
Mixer: Dave Wolfe

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