The Rash of ‘Stache Continues

As an addendum to our post last week about Tony Rogers‘ catchy tune for the cancer-fighting cause Movember, we’ve received an update from his fellow Arc/Leo creative director Michael Starcevich, who shot the video for the song.

Starcevich tells us that not only is their effort garnering lots of donations for the Movember cause, but it’s even enticed the normally ‘stache-challenged female set to get into the mix. Arc AD Lauren Paat took the initiative by buying a horde of fake mustaches from a party store and has been donning a new one, 24/7, every day this month. Paat is blogging about it here and while you’re at it, check out a high-quality, updated version of “Mustache Ride” here. Jay Chandrasekhar surely must be beaming at this point.

More: “Fallon’s New Hire and His Mustache”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.