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The Super Bowl v. The Academy Awards

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According to TNS Media Intelligence, ABC made $72 million for the ad space it sold during the Oscars. Oh, and as TVWeek pointed out, that was for 26 minutes of advertising. That’s $2.8 milion per minute. The Super Bowl brought NBC $206 million for 44 minutes &#151 which boils down to $4.7 million per minute. If the Oscars had 44 minutes of advertising and we apply the cost/minute ratio (1.69 x 76M), the show would have earned $128 million for ABC.

The difference is $78 million more for NBC &#151 but when you consider how long each network aired Bowl/Oscar related content (before and after the game/show), the cost of obtaining the game/show right from the NFL and the Academy &#151 it’s hard to say which is more cost effective.

One thing is certain &#151 both were entertaining in their own right, and despite the economy we can expect next year’s festivities will bring in gobs of money &#151 unless the economy is completely tanked. Like, dead. Special events like this will probably never cease to be money makers.

More:The Super Bowl Tweet Aggregator

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