PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

The Ultimate Ad Combo: Martinis, Cars, Driving Near Animals


Well, this is a stupid campaign. Here’s a print piece for the Skoda Yeti, an SUV. The work comes from Cayenne (the name of a German SUV, mind you), a Milan-based shop that also threw in the tagline: “Love it on the rocks.”

As AnimalNewYork points out, “is there a worse setting to place a motor vehicle product shot then IN an alcoholic drink?”

Nope. But Italians, they aren’t so worried about things like this. After all, they’re better at drinking and the campaign wasn’t created for the US where we’re uptight as hell about, you know, people dying in drunk driving accidents. Go figs.

Also bad: driving your car where wildlife roam. Get out and walk maybe!

Via AdsOfTheWorld



More:Swedish Agency Skirts Animal Cruelty in Award Campaign

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!