PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

The Viral Factory and Hot Chip Go Lights Out on Behalf of Earth Hour

In order to remind everyone to switch off their lights this Saturday in honor of Earth Hour, the World Wildlife Fund has corralled The Viral Factory US and British electronic artists Hot Chip to produce the above animated clip called “Lights Off” that’s controlled by the light your webcam detects in your room. If you’re without webcam, no worries, you can still check out the effect by toggling a fake virtual switch.

More: “Does Fox Mulder Work for Greenpeace?

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!