Thursday Odds and Ends

-Moxie Interactive appointed Lane Soelberg to SVP, business development and Los Angeles client services, and Chiat alum Christine Bensen to SVP, participant insights. link

-Those who’ve been watching Facebook will now be dependent on it. link

-W+K and Anonymous Content team up and tell us to “Stay Extraordinary” in a new ad for Diet Coke. link

-New York-based, Merkle-owned tech agency LogicLab hired Tony Sherman as director of product operations. link

-YouTube agrees to pay indie musicians in some capacity through its Partner Program. link

-Social media agency Attention lets us know that they’re pro-Foursquare. link

-AMC’s meth-filled hit Breaking Bad finds an ideal sponsor in Jolt. link

-Thanks to the World Cup, TV ad revenue in the UK is expected to grow by 20% in May. link

-Moms are once again the target in a new Facebook app from Fisher-Price. link

-Playstation jabs at Wii, Project Natal in new Move spot. link

-NERD/Neptunes co-conspirator Pharrell Williams is trying a different type of branding by designing lotion bottles for Kiehl’s. link

More: “Wednesday Odds and Ends”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.