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Today on the Menu: Lit. Marketing Now in Hands of Agents


Today’s guests were literary agents Karen Gantz and Dr. Joyce Starr. Both women are published authors and mavens in the literary sense, having spent most of their careers making deals and organizing events that further the pursuit of the written word. And now they’re marketers, too.

As the industry changes so do the offerings of your major publishing houses. What once was a business of large up-front sums (for the author, his/her marketing needs, et al) is now a print-on-demand, electronic penny stamp. In other words, less cash up front to make a book that best seller. So Gantz and Starr have been playing jazz, offering new services to help writers overcome today’s problem areas.

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