TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Today’s Odd Pairing: Mark Romanek and Michelle Wie Team Up for Kia Spot

David & Goliath features overhyped golfer Michelle Wie in its latest spot for the Kia Soul. Challenger spirit, superior performance and terrific style are the marks Kia is trying to hit by bringing on Wie. Like Kia to the automotive category, Michelle brings a refreshing, yet still unfulfilled perspective to the world of golf. Stick them both together and you’ve got yourself a contemporary idea. It makes sense doesn’t it? The music, Kid Sister’s, “Pro Nails,” helps reinforce that idea.

To pull off the TV effort, D&G enlisted, oddly enough, director Mark Romanek (One Hour PhotoNever Let Me Go) and Spotwelders editor Michael Heldman.

More:Kia, D&G Attempt to Drive Change

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!