Translation Picks Up New Presidents
IPG’s Translation is the agency headed by Steve Stoute, who recently partnered with Jay-Z (Shawn Carter) and today those guys announced the addition and promotion of two top people: Jason Peterson and John McBride will act as co-presidents, reporting to Stoute.
Hmm, that’s interesting. Any time a company puts two people in the president position you have to wonder: why not just let one lead? Whatever the case, the guys’ secondary titles are more helpful — McBride is chief strategy officer and Peterson is ecd.
Peterson, for one, was a founding partner of Berlin Cameron United. We wondered where he’d gone.
McBride was promoted from the director of strategy spot, and was also a founding partner of Translation.
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