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Tuesday Odds and Ends

-Ogilvy Paris believes Perrier can survive global warming. link

-180 LA is set to roll out a new integrated campaign for Sony Electronics that will expand on last year’s HDNA effort. link

-New York shop Your Majesty makes a good ol’ tasering look pretty. link

-British Airways is planning to run ads on its boarding passes, making the flying experience even that much more pleasurable. link

-Former T.A.G. and McCann Worldgroup EP Matthew Winks joined MPC’s Los Angeles office as executive producer. link

-Mediaedge:cia welcomed ex-Ogilvy San Francisco MD Mark Yesayian as the West Coast digital lead. link

-Advertisers, agencies, TV networks and cable operators are forming a Voltron-like consortium to take on Nielsen. link

-City marketers in Las Vegas are struggling with messaging in light of the economic downturn. link

-The Journal of Consumer Research examines children’s tendencies to draw conclusions about social roles from the products they see. link

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