TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

UIC to Study Fat Kids and Food Ads

ronald.jpg

The University of Illinois at Chicago received a federal grant this week to study the correlation between food advertising and childhood obesity. Once complete, the results of the four-year study could potentially affect the ad industry in a big way. The $2.2 million study’s research team says the findings may be used by the government to instill regulations on food advertising.

UIC won’t have to look very far to find ad agencies with a rapt audience of fat kids. Heifer factory McDonald’s is one of DDB Chicago’s most prized accounts. The advertising for Lunchables, which are the nutritional equivalent of a vodka-RedBull, is handled by McGarry Bowen, and Draftfcb Chicago has kid-favorites Mac and Cheese and Jello on its client roster.

Via AP

More: Food Advertisements For Kids

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!