TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Video Interview: Carrot Creative’s Mike Germano Talks Getting Social Media Business

stache__0008_mike.jpg

Mike Germano is the 20-something co-founder of Carrot Creative, a Dumbo based social media agency working on brands like Crayola and various professional sports leagues like the NBA. Their work has been gaining attention from brands and agencies alike for their efforts.

Carrot’s approach to the business of social media integration is simple: assess needs, create strategy, execute. Just kidding, that’s not actually simple &#151 as anyone trying to grow a Twitter following will tell you. Which means, ultimately, that social media is not meant for everyone (or, more poignantly, every client). Germano says his shop turns down one in five clients whose business isn’t right for a SM execution.

One aspect we were particularly interested in is how this agency gets new business. Germano says clients come to him, whether of their own volition or via an agency who seeks Carrot’s skills. Regardless, Germano considers his (and co-founders Robert Gaafar and Chris Petescia) business an agency &#151 not a vendor.

We asked Germano whether clients (either through an agency or direct) come to Carrot for help with social conversations or profit. The answer may surprise you: watch to find out.

More:Starbucks, Twitter and the Path to Glory

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!