Yep, it’s just as silly as it sounds, and so is this pre-Super Bowl spot from Deutsch L.A. for Volkswagen, which lured reggae legend Jimmy Cliff, the man behind The Harder They Come, to, as anyone would imagine, sing the quintessential Partridge Family tune, “Come On Get Happy.”
Why? Well, to bring the mentally unstable YouTube stars of yore together, of course, including Ohio Republican gone-berserk Phil Davison, “sad football fan” and others. With the Star Wars nods behind them (for now), Deutsch LA and VW having Cliff imbue the spirit of the Partridges and reuniting some of the biggest viral stars in recent memory yet again refreshes the brand and should be enough to put football fans at ease–well, at least until kickoff. Credits forthcoming.
- David Duchovny Stokes Russian National Pride for Siberian Crown Beer
- FleishmanHillard Gives Two Thumbs to Pure TalkUSA
- McKinney Channels Golden Girls for ESPN's SEC Network
- Figliulo & Partners Rolls Out More 'Framily' for Sprint