VW’s CRM Biz Goes to Draftfcb Chicago

It’s a busy day in Draft land as the agency was appointed by Volkswagen to be the automaker’s customer relationship management AOR in the US. The agency will work with sister IPG unit Deutsch LA, which as we know won the creative duties for VW back in October. Effective immediately, Draftfcb takes over the CRM responsibilities previously handled by Crispin and Euro RSCG.

In a statement, VW America’s VP of marketing Tim Ellis says: “Draftfcb proved they have a solid grasp of our business and possess the expertise necessary to help us continue our brand’s momentum and support our sales growth. Through the pitch process, they demonstrated not only their ability to deliver solid strategic and data driven thinking, but also strong creative ideas, like the ones consumers have come to expect from Volkswagen.”

We’re being told that other finalists in the review included G2 and Harte-Hanks. Update: G2 lost the business.

More: “The Fun Theory: VW’s Foray Into An Idea”

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