…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.
Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.
The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.
Agency: McCann Worldgroup
Agency Producer: Greg Lotus
Production Company: Moxie Pictures
Director: Wes Anderson
Head of Production: Roger Zorovich
Animation Studio: LAIKA/House
Executive Producer: Lourri Hammack
Animation Director: Mark Gustafson
Producer: Rebecca Bowen
Production Designer/Art Director: Nelson Lowry
Associate Art Director: Julian Laverdiere
Print Photographer: Carl Kleiner
Editor: Andy Weislbum
Sound Design: Craig Henighan
Sound Engineer: Joe O’Connell, Blast Audio
Music Supervisor: Randall Poster
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