Wieden + Kennedy Takes Home Dodge, Interactive Pitches Commencing

We’ve learned that Wieden + Kennedy have won brand Dodge general market business. Representatives from Chrysler and W+K were not immediately available for comment, but a source confirms that the client informed competing agencies of the news today.

Word on the street is that Fiat is looking to parse each piece of the business to separate agencies, with the exception of multi-cultural, below-the-line and possibly interactive work. Expect to see much of those bits landing in one place (we’re talking CRM, direct, et al).

The other tidbit you may be interested in is Fiat is taking pitches for interactive work on Chrysler brands. Sharpen those pencils, there’s business to be won.

More: “Chrysler Picks Richards Group for Dodge Ram Work”

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