TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Wieden’s Super Bowl Ad for Coke Looks Exactly Like an 8 Year-Old Yotvata Spot

In the third quarter of Sunday’s game you probably noticed this spot for Coca-Cola. In it, a guy sleep-walks from his tent in the middle of the desert to a fridge somewhere far away, takes a swig of Coke and heads back to bed. First of all &#151 his morning-tooth-sweaters would be nasty. Second, this ad has already been done by Israeli Milk maker, Yotvata. See above.

The Jerusalem Post reports that even the song, Ravel’s Bolero, is the same, “creating an uncanny resemblance”.

Tel Aviv based Shalmor Avnon Amichay/Young & Rubicam is the agency behind the Yotvata spot.

Wieden did not immediately respond to a request for comment. h/t RW.

More:Wieden + Kennedy Takes Home Dodge, Interactive Pitches Commencing

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!