TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Wieden’s Super Bowl Ad for Coke Looks Exactly Like an 8 Year-Old Yotvata Spot

In the third quarter of Sunday’s game you probably noticed this spot for Coca-Cola. In it, a guy sleep-walks from his tent in the middle of the desert to a fridge somewhere far away, takes a swig of Coke and heads back to bed. First of all &#151 his morning-tooth-sweaters would be nasty. Second, this ad has already been done by Israeli Milk maker, Yotvata. See above.

The Jerusalem Post reports that even the song, Ravel’s Bolero, is the same, “creating an uncanny resemblance”.

Tel Aviv based Shalmor Avnon Amichay/Young & Rubicam is the agency behind the Yotvata spot.

Wieden did not immediately respond to a request for comment. h/t RW.

More:Wieden + Kennedy Takes Home Dodge, Interactive Pitches Commencing

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!