W+K’s recruitment efforts for its W+K 12 program have taken a darker, stranger turn with this year’s installment dubbed “12 is Everywhere.” Inspired perhaps by the Illuminati or the band Sunn O))), what you see above is just one portion of the agency’s efforts to hype W+K 12, which 13 brings creative types–gamers, designers, musicians, apparently RPG fans, you name–to take part in a yearlong creative training session at the agency’s Portland hub. Not sure if W+K has being doing this all to hype the 12 during its seven-year history, but this is news to us and leaves us both intrigued and puzzled.

If you go the “12 is Everywhere” site, you can read about the 12 facets of the program and unlock a passcode to watch a guy who looks like a cross between Mr. Kotter and Zach Galifianakis break down the application process for W+K 12. As you can see above, you only have until Saturday, Oct. 20. To give you some inspiration perhaps and refresh your memory, here’s one girl’s efforts from last year to make it into the seemingly exclusive group.