TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

W+K, Chrysler Celebrate Detroit with Bluesy Paean

Perhaps Wieden+Kennedy Portland was taking a cue from its own poetry/narrative-driven “Go Forth” work for Levi’s in its latest “Imported from Detroit” spot for Chrysler. The ad above features a brief cameo from one of the automaker’s pitchmen, Detroit Lions star Ndamukong Suh, the tune “Mannish Boy” from Muddy Waters and most importantly, a reading of  a 1917 poem called “See Through It” that was penned by Michigan poet laureate Edgar Allen Guest.

With friends who are Michigan natives telling us that Detroit officials could be cutting thousands of city jobs in the coming months (here’s a report from today, in fact) perhaps this little motivational poem coupled with images of Detroit could provide some brief uplift as we head into the day of thanks. The spot will make its network TV debut, appropriately enough, during Fox’s Thanksgiving broadcast of the Lions-Packers game.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!