W+K London Calls Foul on Sure Cricket Ad

While it’s embroiled in legal skirmishes with Eddie Van Halen and a woman behind some curious workout attire, Nike might finally have a case thanks to those optimistic folks at Wieden + Kennedy, London.

The agency is calling out a new ad appearing in UK Metro trades for Sure, which like W+K’s ad for Nike a year back, features a white dude with a Blue Steel expression, wearing athletic gear, promoting a sport we don’t really play here Stateside and the same slogan.

Whether it’s a spoof, coincidence or homage, it’s hard to tell but the W+K London folks don’t seem to mind someone taking the piss.

Via

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