W+K Pays Homage to Heist Films in Latest Caravan Spot
Though this new Dodge Caravan campaign which launches this week still includes the dry voiceover of Dexter’s Michael C. Hall, Wieden has livened things up a bit to show how Caravan features like FLO TV and voice-activated navigation are used in more intriguing situations. The spot above, called “Alright, Kittens”, is a nod to caper films though these felines have nothing on the clowns from The Dark Knight. Just sayin’. Another spot, “Turncoat,” moves the setting from the cityscape to the desert, which you can see after the jump.
More: “The Day After the Super Bowl, Dodge Loves Women Again”
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