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W+K Unveils Host of Challenges to Find Ideal Old Spice Social Strategist

The Wieden + Kennedy camp has offered a somewhat novel take on recruiting as the agency has come with a variety of challenges to find a social strategist to work on its much-lauded Old Spice account. The challenges, as you may imagine, are social media-themed and beginning today through Monday, Nov. 5 at 5:00 PST, those interested can take on one or more of ten in all. Every notable social media outlet is touched upon including Twitter, Pinterest, YouTube, Reddit and Quora. But those looking to land the gig won’t have it that easy. Here are a few of the challenges W+K is throwing at you:

Challenge 1 – Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
Challenge 2 – Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
Challenge 3 – Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
Challenge 4 – Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
Challenge 5 – Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT.”

You can check out the rest of the list here along with some strict rules like, “You may not mention Old Spice, Wieden + Kennedy or the fact that you’re trying to get a job with us publicly in any way while attempting to complete a challenge.” That tightens the noose a bit, no? While the Old Spice work has perhaps lost of a bit of its luster since the Isaiah Mustafa-led heyday, we still think slapping the job on your resume couldn’t hurt.


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