Woman Eats Own Lipstick to Prove a Point

A campaign for Raw Natural Beauty brand beauty products imbues what it means to take an idea that far. The demure actress you’ll see is none other than Stevie Ryan, who is internet famous, according to the internet. Anyway, she eats a bunch of lipsticks and other make-ups, all so in the end they can slam home the message: you eat a ton of beauty products, somehow, so shouldn’t it be au naturale?

More: “Make-Up Day”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.