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PROVID, an advertising agency based in the Urkraine has been around for 15 years. How do they celebrate? By lip syncing along to the Pet Shop Boys. But of course!

It’s super hooky, but you know what, by 2 minutes 32 seconds, I was almost weeping. At least someone is having a good time of it.

More: WTF Oglivy – “You Were Our David So Bold And Avid?”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.