PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

WPP Flirting With Analytics Firm Buy

analytics-v2.jpg

WPP is gearing up to invest $25 million in Orem, Utah based Omniture &#151 an advertising analytics company, reports the Wall Street Journal. It seems WPP is hoping to earn, and learn, from the advertising analytics business, the report alleges.

A $25 million investment in Omniture stock would give WPP access to the detailed information marketers are so eager to obtain about click through rates and other consumer habits. Neither Omniture nor WPP confirmed these rumors.

Full story

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!