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WPP Flirting With Analytics Firm Buy

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WPP is gearing up to invest $25 million in Orem, Utah based Omniture &#151 an advertising analytics company, reports the Wall Street Journal. It seems WPP is hoping to earn, and learn, from the advertising analytics business, the report alleges.

A $25 million investment in Omniture stock would give WPP access to the detailed information marketers are so eager to obtain about click through rates and other consumer habits. Neither Omniture nor WPP confirmed these rumors.

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