Yellow Tail Strives to Prove the Value of Middle-Shelf Wine

Yellow Tail, the wine brand that works in a pinch when you’ve got $8-15 to spend at the liquor store, has unveiled its new fall/holiday initiative that was created by New York firm BurnsGroup.

This first spot in the $7 million multimedia “Open for Anything” campaign, which is dubbed “Tragedy” and was directed my commercial/music video/film director Tarsem, shows how a wine spill crisis can be averted by over-the-top singing and having a stash of Yellow Tail bottles as backup. It’s gonna be a long season.

More: “Michael Imperioli’s Wise About his Tequila Choice”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.