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Y&R Hobbles Into The Green

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“Has The Power To Change Life On Earth As We Know It!”

That’s the tagline for the Y&R created superhero called, The Green Man. The site, nay the one page web page, features a carbon calculator, as well as a closer look at the presidential candidate’s green stances. Oh! And let us not forget the annoying Green Man who is wearing Birkenstocks and clothes that don’t fit and is generally, one of the most unlikable super heroes ever created. Staffers also got email signatures to place at the bottom of outgoing messages (see below).
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Who is this site for? Is this so Y&R can tell its clients that is involved in the “greening” of the earth? L.A.M.E.

That said, can someone please find out why, why, the agency thought that shifting the responsibility of sustainability to a “super hero” figure, rather than making it a real world issue was a good idea – I’d be very much obliged.

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