TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Y&R Hobbles Into The Green

yrgreen.jpg

“Has The Power To Change Life On Earth As We Know It!”

That’s the tagline for the Y&R created superhero called, The Green Man. The site, nay the one page web page, features a carbon calculator, as well as a closer look at the presidential candidate’s green stances. Oh! And let us not forget the annoying Green Man who is wearing Birkenstocks and clothes that don’t fit and is generally, one of the most unlikable super heroes ever created. Staffers also got email signatures to place at the bottom of outgoing messages (see below).
Sig1.GIF

Who is this site for? Is this so Y&R can tell its clients that is involved in the “greening” of the earth? L.A.M.E.

That said, can someone please find out why, why, the agency thought that shifting the responsibility of sustainability to a “super hero” figure, rather than making it a real world issue was a good idea – I’d be very much obliged.

Mediabistro Course

Programmatic Advertising

Programmatic AdvertisingStarting October 27, master the newest trend re-shaping the advertising landscape! In this course, you'll develop a better understanding of the programmatic advertising landscape to leverage the technology that supports it, identify target audiences, build programmatic campaigns across TV and digital, and optimize your campaigns for success. Register now!