David Sable & Co. have welcomed former Roth Associates EVP/lead consultant Cathy Cohan aboard to assume the new title of global chief growth officer at Y&R, a role which calls for her to drive new biz growth across the global agency network . Cohan, who spent five years in all at Roth, now essentially fills the new business executive vacancy left by Chris Hayes, who left Y&R to join Brooklyn-based Huge back in July.
Regarding Cohan’s return to the agency side, Y&R global CEO Sable says in a statement, “She has great intellect and instincts, as well as an enormous capacity for understanding an advertiser’s marketing needs and the right mix of resources that will meet them. It is a huge competitive advantage for us that she has experience as a consultant and as a client leader, as she helps us hone our marketing skills.”
Cohan’s first trek through the agency world including four-year stint as CMO at BBDO Atlanta and a lengthy gig as director of business development at JWT.