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New Publishers Make Up Tiny Percentage of Publishers in App Store, Google Play: Distimo

Of the top 250 publishers in the Apple App Store for iPhone in the U.S., only 2 percent are new publishers. For Google Play in the U.S., only 3 percent are new publishers, according to app analytics company Distimo.

In this month’s publication of, “The New Apps in the Crowd,” which examines trends in Apple’s App Store for iPhone, Apple’s App Store for iPad and Google Play from October 2012 through January 2013, Distimo also revealed that “the top 250 new publishers in the U.S. in Google Play published an average of six free applications, while the top new pubs in the U.S. in the Apple App Store for iPhone published an average of two free applications.”

Even though these app stores are getting crowded, there is still room for newcomers. According to Distimo, 17 percent of the top 300 applications in Apple’s App Store for iPhone in the U.S. were new applications. Newcomers held 12 percent of the top 300 applications in Google Play’s U.S. store. 

Here is more from the report: “The new applications in Google Play gained relatively more revenue than the new applications in the Apple App Store during the four months from October 2012 through January 2013. 18% of the total revenue (including in-app purchases) went to new Google Play applications in the U.S., while 12% went to new applications in the Apple App Store for iPhone.”

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