T-Mobile customers can now replace their numeric cellular number with personal monikers through vanity calling service Star Star Me. The carrier is the third cellular company to add the service – along with Sprint and Verizon. The service is not free, however, customers have to pay $2.99 per month to use their personalized calling numbers.

With the StarStar Me app, available as a free download from Google Play and iTunes, StarStar Me subscribers have the option to automatically respond to calls with a custom text or pre-recorded message or send callers a link to a personal page that includes links to their blog, website, or social media accounts like Facebook, Twitter, and LinkedIn, as well as other contact info, which can easily be added into a mobile phone address book.

 

AT&T customers remain the only major group without the service so it will be difficult to obtain a popular personalized name once the provider offers Star Star Me. With Facebook and other social networks offering free voice calling via social networking apps, it remains unclear whether there is a vast market of number-forgetters out there. Further, Google Voice offer similar free services so this user will be waiting on that option if it is ever available.