Reuters is reporting that Amazon has picked up another retailer for its eReader. Toys-R-Us, the world’s largest brick-and-mortar toy retailer,  is going to carry the Amazon Kindle starting on Sunday, July 31st.

Toys-R-Us also announced that customers will get a free $10 Toys-R-Us gift card with  the 6″ eBook reader at its stores if they buy it during the first week, and while supplies last.

Toys-R-Us plans to carry both the 6″ model and accessories in store, but there was no mention of the Kindle DX. Prices weren’t listed, but Toys-R-Us will have three of the 6″ models on hand: the Kindle Wifi, Kindle 3G, and the Kindle Wifi with Special Offers.