Kobo Price To Drop To $99 By Christmas

With all of the new tablets rumored to come out this fall and the new Kindles almost ready to ship, this should be an interesting holiday season for the eReader. And the price wars are likely to continue.

The New Yorker is reporting that the Kobo will be down to $99 by Christmas. From The New Yorker: “I was playing fly on the wall at a company party thrown by Kobo, a.k.a. ‘The Kindle Killer.’ Founded in Canada and now partially owned by Borders, Kobo is perhaps the scrappiest and most focused player in the e-book war. Its online store has a vast and rapidly expanding catalogue of e-books that can be read on almost any mobile device (notable exception: the Kindle). And its own e-reader’s simplicity and affordability (it will reportedly be down to ninety-nine dollars in time for Christmas) has spawned a cult following. In Amazon’s rear-view mirror, Kobo is quickly gaining ground.”

It might be soon enough that we finally see Seth Godin’s idea of a $49 eReader realized.

Via @jane_l.

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