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"I do think that the quality which makes a man want to write and be read is essentially a desire for self-exposure and is masochistic. Like one of those guys who has a compulsion to take his thing out and show it on the street." - James Jones
How Do Campaigns Measure Internet Success?
From the Politico:
To get some small read on that online activity, Compete.com, a company founded in 2000 that measures and analyzes Web traffic, studied the habits of hundreds of thousands of online political readers. The nonpartisan, for-profit company uses what's called a "panel" of roughly 2 million Internet users who have agreed to allow their Web behavior to be tracked and analyzed for research purposes. (Other well-regarded companies that measure Web traffic also use a panel-based tracking system, including Nielsen, comScore and Hitwise.)
The study, performed for Politico, is simply a snapshot of online activity; it followed only those readers projected to have visited an official candidate website at least once in September.
Find out the results here.
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